Ad Engineer (Meta/Facebook Lead Generation Specialist)

About the Role

We are looking for a skilled Ad Engineer with expertise in Meta (Facebook & Instagram) lead generation advertising . In this role, you will own the full-funnel process of designing, launching, optimizing, and scaling lead generation campaigns while ensuring seamless lead delivery and nurturing through CRM and automation systems.

Key Responsibilities

• Manage and optimize Meta lead generation campaigns across Facebook and Instagram.
• Create, test, and improve ad creatives, including images, videos, carousels, copy, and offers.
• Monitor and optimize campaign performance metrics such as CPL, CPM, CTR, lead quality, and ROAS.
• Analyze campaign data to identify opportunities and scale successful strategies.
• Set up lead routing and CRM integrations using tools such as Salesforce, HubSpot, GoHighLevel, Zapier, Make, webhooks, and APIs.
• Build and optimize automated lead nurturing,...