BTL Strategist at Reputable Company

A reputable 360 advertising agency is attracting talent to a healthy, learning-driven environment where skills stay sharper than a competitor’s brief: BTL Strategist

Key Responsibilities and Duties include:

• Plan, execute and manage below-the-line (BTL) marketing activities to promote our products and services

• Identify target audience demographics and ideal activation locations

• Create and develop BTL campaigns and initiatives to achieve specific target marketing objectives

• Based on approved BTL strategy, prepare and submit budget for client’s consideration

• Focus on strategic thinking, competitive analysis and implementation

• Ability to translate brand goals into engaging on-ground experience

Qualification Required & Experience

• Bachelor’s degree in Marketing, Business Information Systems, Statistics, Psychology or Communications

• 4 to 6 years in BTL (Below the Line) like act...