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Chief Marketing Officer - Financial Services - Jakarta

📍 Indonesia, Jakarta, Indonesia ⏰ FULL_TIME

Description

Job Description
As a Chief Marketing Officer (CMO) who will report to the CEO, your main responsibilities will include:Strategic Leadership & Brand Transformation
Develop and execute a comprehensive marketing strategy that rejuvenates the brand, enhances relevance, and builds trust across diverse customer segments.
Lead brand repositioning initiatives to align with evolving customer expectations and market dynamics.
Champion storytelling and purpose-driven marketing to differentiate the brand in a competitive landscape.
Overseeing branding, advertising, and promotional campaigns to enhance market presence.
Digital Marketing & Customer Acquisition
Oversee digital acquisition strategies across paid media, SEO/SEM, social, and programmatic channels to drive qualified leads and conversions.
Implement data-driven marketing models (., Marketing Mix Modeling, attribution frameworks) to optimize spend and...
            

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