Cineplex Director Of Paid Media Winnipeg

Lead and innovate at Cineplex as the Director of Paid Media, focusing on enterprise strategy and audience growth. This hybrid role combines leadership, analytics, and media planning to optimize revenue and customer acquisition. As a key member of the Marketing team, your role as Director will involve evolving paid media functions across Cineplex, The Rec Room, Playdium, and associated advertising partnerships. You are responsible for managing a talented team while overseeing B2B and B2C media investments, using first‑party data to drive measurable business outcomes.

Key Responsibilities

• Drive full‑funnel media strategies across various channels
• Own performance metrics and deliver against set KPIs
• Manage multi‑million‑dollar media budgets effectively
• Develop audience strategies and implement current technologies
• Translate complex data into actionable insights

Requirements

• 10+ years in paid media a...