Philips
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Consumer Marketing Manager Personal Health
Description
You will oversee part of the **Personal Health** segment of our portfolio and manage the Baltics region. This is a **fixed-term contract** for maternity cover.
**Your role:**
+ To develop 1 to 3 year Marketing plan, using all resources available which ensures targeted Market Share growth.
+ To be responsible for precise benchmarking per SKU.
+ To be responsible for the SKU long-term forecasting.
+ To manage the product range assortment.
+ To initiate proactively and execute the marketing activities ATL and BTL on national level.
+ To work in close cooperation with PR, On-line, Trade Marketing, Key Account managers, DP manager to ensure integrated approach to communication and category planning.
+ To be responsible for ROI evaluation.
+ To deeply analyze the researches available, share on findings, initiate and conduct additional studies.
+ To be responsible for coordination and consolidation of pr...
**Your role:**
+ To develop 1 to 3 year Marketing plan, using all resources available which ensures targeted Market Share growth.
+ To be responsible for precise benchmarking per SKU.
+ To be responsible for the SKU long-term forecasting.
+ To manage the product range assortment.
+ To initiate proactively and execute the marketing activities ATL and BTL on national level.
+ To work in close cooperation with PR, On-line, Trade Marketing, Key Account managers, DP manager to ensure integrated approach to communication and category planning.
+ To be responsible for ROI evaluation.
+ To deeply analyze the researches available, share on findings, initiate and conduct additional studies.
+ To be responsible for coordination and consolidation of pr...