CRM Lifecycle Marketing Manager

About the team

The CRM Customer Lifecycle Manager will help grow our customer engagement and acquisition through our owned channels (email, app engagement, referral, loyalty / promos, etc.).

Responsibilities

• Define life‑cycle strategy and devise tactics in line with the strategy.
• Create customer journey flows and activate campaigns in MoEngage.
• Follow‑up with reporting and communicate results to stakeholders.
• Work with the creative team to plan asset delivery for campaigns.
• Work with Data teams to build long‑term reporting for CRM campaigns and experiments.
• Build and execute experimentation pipeline, iterate and enshrine tests as appropriate.

Qualifications

• Bachelor’s degree in marketing or a quantitative field required.
• 5+ years of experience in CRM / Customer Engagement Marketing / Lifecycle Marketing.
• Proficiency in reporting tools such as DOMO, Google Analy...