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Aritzia

Digital - Senior Specialist/Specialist, Paid Social

📍 Vancouver, British Columbia, Canada ⏰ Full time

Description

THE ROLE

As the Senior Specialist / Specialist, Paid Social you will:

  • Define the enduring, strategic channel approach for our Paid Social program
  • A/B testing, tracking, and strategies, including test ad copy, landing pages, visual assets, audience targeting, and other variables to improve performance of ad spending
  • Curate platform-specific creative content to drive our messaging priorities. Procure creative assets from cross-functional partners and ensure assets meet Paid Media requirements 
  • Create relevant advertising audiences using 1st and 3rd party data 
  • Leverage insights to enhance activation results through measuring and optimizing KPIs
  • Seamlessly deliver, manage, and drive continuous improvement for Paid Social programs

    • THE QUALIFICATIONS

    The Senior Specialist / Specialist, Paid Social has:

  • Proven skills, education, and/or applicable certifications in Performance Marketing vertical, ...
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