eCommerce PPC Specialist

Job Title

Job Title to be added

Responsibility

• Manage and optimize paid search campaigns across platforms such as Google, Microsoft Ads, and key marketplace channels.
• Conduct keyword research and competitive analysis to identify high‑value opportunities and inform bidding strategies.
• Monitor and report on campaign performance metrics (CPC, ROAS, CTR, conversion rate) and translate findings into actionable recommendations.
• Partner cross‑functionally to align paid media strategy with broader ecommerce and business objectives, ensuring spend efficiency and revenue impact.
• Assist with analysis of advertising performance across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Analyze ad performance at the keyword, campaign, and product (ASIN) level to identify effective versus wasteful spend and optimize accordingly.
• Track and report on key performance metrics su...