LUS Brands
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Growth Marketing Manager
Description
Performance Marketing Manager (Acquisition & Growth)
We are looking for a highly analytical, data-driven, and growth-oriented Performance Marketing Manager (Acquisition & Growth) to own and scale our paid acquisition channels. In this role, you will define our user acquisition strategy, manage significant ad budgets, and rapidly scale customer growth while maintaining strict efficiency metrics (CAC, ROAS, and LT V). The ideal candidate lives in the data, loves experimentation, and is an early adopter of AI-driven marketing technologies .
Key Responsibilities
Paid Media Strategy
- Own the end-to-end execution of paid acquisition channels, including Paid Social (Meta, TikTok), Paid Search (Google Ads), Programmatic, and Affiliate marketing.
- Leverage platform-native AI and machine learning features (e.g., Meta Advantage+ campaigns, Google Performance Max) alongside third-party automation tools to cont...