Innovative Shopper Marketing Leader at PepsiCo

Lead transformative shopper marketing initiatives at PepsiCo as a Senior Marketing Manager. Your role will involve creating impactful marketing campaigns that engage consumers effectively.

PepsiCo is hiring a Senior Marketing Manager focused on Shopper and Field Marketing. This position requires a strategic vision and the ability to analyze consumer insights to drive campaign success. You will work collaboratively to craft initiatives that enhance brand engagement and consumer loyalty.

Key Responsibilities: • Design and execute shopper marketing campaigns • Utilize consumer insights for strategic decision-making • Partner with teams for integrated marketing execution • Oversee budget management for marketing initiatives • Track and report marketing campaign results

Requirements: • 5+ years of relevant marketing experience • Proven experience in shopper and field marketing • Strong analytical skills for data-driven decision-making • Exceptional communication a...