Manager, Digital Client Acquisition & Digital Sales Enablement

What is the opportunity?

Reporting to the Senior Director, Business Enablement and Strategy, you'll develop and execute national digital marketing initiatives across multiple channels, managing content creation, digital/integrated campaigns, and performance analysis. You'll collaborate with sales enablement, communications, compliance, and digital teams to drive brand awareness, consideration, lead generation, and support the sales team across Canada.

What will you do?

• Manage and prioritize multiple digital marketing initiatives, identify opportunities, plan, track, and report on paid and organic initiatives to ensure on-time, on-budget, and high-performing activities
• Develop and maintain RBC Royal Trust's digital profile across all digital platforms including but not limited to the public site, RBC Royal Trust jobs website, Hearsay
• Strategize and develop content for public-facing digital channels, opti...