Ubisoft
Define the fundamentals of the product’s marketability, including its core elements, positioning, USPs, visual and verbal identity, as well as the principles that ensure consistency, differentiation, and continuity across products. Develop and evolve the product’s marketing vision to ensure its relevance to players, consistency across experiences, and alignment with business goals. Define marketability guidelines for content themes, products, and new features to ensure they align with the product’s positioning, player expectations, and development objectives. Collaborate closely with the Go-To-Market Dir...
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Marketability Director
Description
Job Description
Define and manage a product’s marketability to ensure its desirability, consistency, and clarity of value proposition to players. Develop a strategic framework to guide development teams and inform go-to-market strategies through clear, consistent, and actionable marketing foundations.
WHAT YOU’LL DO