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Hong Kong Disneyland Resort

Marketing Manager (China Social Media Activation, 1-year contract)

📍 Hong Kong, New Territories, Hong Kong ⏰ Full-time

Description

Résumé du poste:

Reporting to the Senior Manager, Marketing, this role is responsible for leading social media content planning, creative ideation, and activation execution for the Mainland China market — a key audience group driving business growth across the Greater Bay Area and broader China region. The position collaborates closely with Strategy, Product, Consumer Engagement, Co‑marketing, and various Lines of Business to develop and deliver integrated marketing programs that resonate across Mainland China’s fast-evolving digital landscape.

Job Responsibilities:

Social Media & Content Planning

  • Maintain, plan, and execute social media strategies for Mainland China inbound audiences.
  • Lead always‑on content planning, commercial exposure opportunities, and daily operations across Mainland social platforms.
  • Conduct data analysis and performance reviews to optimize content e...
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