Geotab
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Marketing Operations Manager at Geotab
Description
Elevate marketing efficiency at Geotab as a Senior Marketing Operations Manager. Drive strategic infrastructure and lead management processes within a hybrid work environment.
As a Senior Marketing Operations Manager, you'll be vital to Geotab's marketing team, collaborating with the Senior Marketing Automation Manager. Your role focuses on maintaining and evolving Marketo, ensuring smooth operations and cross-functional alignments, while leveraging analytics for effective decision-making and pipeline management.
Key Responsibilities:
• Partner with Marketing Automation Manager to enhance Marketo's strategy
• Optimize lead scoring models reflecting buyer intent and engagement
• Manage lead routing and SLA processes with RevOps and Sales
• Ensure comprehensive compliance and database health
• Collaborate to produce dashboards for pipeline visibility
Requirements:
• 7+ years in marketing or revenue operations
• Deep expertise in Marketo Engage and Salesforce...
As a Senior Marketing Operations Manager, you'll be vital to Geotab's marketing team, collaborating with the Senior Marketing Automation Manager. Your role focuses on maintaining and evolving Marketo, ensuring smooth operations and cross-functional alignments, while leveraging analytics for effective decision-making and pipeline management.
Key Responsibilities:
• Partner with Marketing Automation Manager to enhance Marketo's strategy
• Optimize lead scoring models reflecting buyer intent and engagement
• Manage lead routing and SLA processes with RevOps and Sales
• Ensure comprehensive compliance and database health
• Collaborate to produce dashboards for pipeline visibility
Requirements:
• 7+ years in marketing or revenue operations
• Deep expertise in Marketo Engage and Salesforce...