Portfolio Manager, Specialty Medicine

Key Responsibility Areas:

- To formulate brand plans and propose various Marketing strategies for the assigned division in accordance with corporate policy for the brand.

- To plan various activities as per the phase wise Marketing Strategic plans.

- To execute the various activities planned as per the phase wise Marketing plans for example, CMEs, Workshops Camps, Patient Education Program, Life – Style Management Program Etc.

- To take care of all the publishing material of the brand namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof – reading etc.

- To carry out Research activity related to marketing plan evolved.

- To explore newer geographical areas, new markets, for customer targets.

- To explore new product feasibility for business plans.

- To do regular fieldwork to understand and d...