ASSA ABLOY
Define Indonesia-specific product strategy and segmentation for each channel (GT, MT, E-Commerce, Residential, Commercial).
Ensure no product overlap or internal competition between channels.
Propose additions, improvements, and rationalization (phasing out) to optimize the product range.
Work closely with sales and targeted customers to validate market fit. Manage the product lifecycle end-to-end:...
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Product Marketing Specialist
Description
Job Purpose:
To define and manage the full product portfolio (mechanical & digital) across all market segments in Indonesia—General Trade, Modern Outlet, E-Commerce, Residential, and Commercial Projects—throughout the complete product lifecycle. The key success metric is a well-segmented and well accepted, non-overlapping product portfolio that enables profitable growth.
Key Responsibilities:
1. Product Portfolio Strategy & Segment Alignment
2. Product Lifecycle Management