Senior Advisor, Lifecycle Marketing

About the Role

As a member of the Lifecycle Marketing team, you’ll lead the strategic planning, creation, execution, performance assessment, and optimization of national marketing initiatives aimed at generating digital adoption and engagement within our customer base. You will oversee a variety of projects for Intact Financial Corporation’s brands across various markets, collaborating with marketing and internal teams to develop strategies, gather insights, and ensure impactful tactics that align with our core business goals.

Responsibilities

• Lead cross‑functional committees to align plans and tactics supporting digital adoption, engagement, and new feature launches.
• Coordinate with other marketing teams to align messaging, positioning, and overall strategy.
• Manage the development and execution of direct marketing campaigns and client communications (email, SMS, direct mail) for the different brands and segments.
• Manage pr...