Arla foods

Senior Commercial Excellence and NRM Manager - Copenhagen

📍 København V, København V, Denmark ⏰ Full-time

Description

How you will make an impact
In this role, you will lead the transformation of RoW in commercial excellence, working across sales, marketing and finance to build concrete NRM (Net Revenue Management) and COMEX (Commercial Excellence) initiatives and skills across multiple markets, categories and shopper contexts. Your priority is fueling the growth of Arla’s renowned global brands such as Lurpak, Castello, Arla Cheese, Arla Protein and Arla Milex, while supporting upcoming brand bets. You and your local leadership team will ensure:
Channel & Shopper excellence: assortment & channel mix management providing guidelines for product prioritization based on role & profitability, shopper insights & pricing research
Net Revenue Management: Drive/support locally specific NRM waves, analysing and executing according to NRM methodology—from consumer and shopper insights to joint value conversations with customers.

Promotion optimisation: Manage promotional t...
            

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