IFG - International Financial Group
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Senior Copywriter
Description
A leading Canadian banking client is seeking a Senior Copywriter to create compelling, client-focused digital communications across email, CRM, mobile, and online banking channels. This is a 12-month contract with potential for extension and permanent conversion. You'll work within agile marketing squads alongside designers, strategists, and business stakeholders to deliver personalized client experiences that support acquisition, engagement, retention, and education initiatives.
Work Model: Hybrid
Key Responsibilities
- Develop clear, engaging copy for email, CRM, mobile, and online banking communications.
- Translate marketing briefs into client‑centric messaging aligned with campaign objectives.
- Create subject lines, headlines, body copy, calls‑to‑action, and educational content.
- Partner closely with designers to deliver cohesive creative solutions.
- Ensur...