Electronic Arts (EA)
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Senior Creative Analytics Lead
Description
Senior Creative Analytics Lead
Workplace Type: Hybrid (Vancouver, BC) Reporting to: Director, Franchise Marketing Studio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. Impact: You will build and lead EA’s creative analytics capability, shaping how marketing content is measured and improved. Your work will guide decisions across campaigns, influence senior partners, and connect data to creative performance. Responsibilities
Lead a new creative analytics function and define measurement frameworks for marketing content Direct analysts and data scientists to deliver insights from creative and campaign data Integrate pre‑testing and research insights into marketing decision‑making Translate audience and content data into clear recommendations for partners Embed insights into campaign recaps, briefs, and marketing planning Partner a...
Workplace Type: Hybrid (Vancouver, BC) Reporting to: Director, Franchise Marketing Studio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. Impact: You will build and lead EA’s creative analytics capability, shaping how marketing content is measured and improved. Your work will guide decisions across campaigns, influence senior partners, and connect data to creative performance. Responsibilities
Lead a new creative analytics function and define measurement frameworks for marketing content Direct analysts and data scientists to deliver insights from creative and campaign data Integrate pre‑testing and research insights into marketing decision‑making Translate audience and content data into clear recommendations for partners Embed insights into campaign recaps, briefs, and marketing planning Partner a...