Important Group

Senior Demand Generation Manager at Relay

📍 toronto, on, Canada ⏰ Full-time

Description

Lead the demand generation strategy at Relay, a cutting-edge digital banking platform, driving engagement within accounting and bookkeeping sectors. Oversee partner acquisition strategies and optimize lead campaigns across multiple channels.

As Senior Demand Generation Manager, you will spearhead initiatives that connect demand strategies to product vision. Collaborating cross-functionally, you will launch comprehensive lead acquisition campaigns using email marketing, webinars, and social media. Your leadership will refine the lead handoff process, ensuring seamless communication with sales and revenue operations.

Key Responsibilities:
• Own full-funnel strategy for partner acquisition
• Plan and launch lead acquisition campaigns effectively
• Connect demand strategy with product vision
• Refine lead handoff process with Sales and RevOps
• Define and monitor key performance metrics

Requirements:
• 5+ years in B...
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