Senior Manager - Digital Adoption & Engagement

Role Summary

Reporting to a Director, Customer Lifecycle Management & Strategy, the Senior Manager Digital Adoption & Engagement is accountable for setting the vision and multi‑year roadmap to accelerate digital adoption, deepen engagement, and migrate customers toward self‑serve banking behaviors across online and mobile channels. This role leads high‑impact, cross‑functional initiatives that improve customer experience, reduce cost‑to‑serve, and drive sustainable primary relationship growth.

Hybrid Location

Toronto (hybrid role)

Key Accountabilities

Strategic Leadership & Vision

• Define and own a 3–5 year enterprise digital adoption and engagement strategy, aligned to customer lifecycle priorities, channel strategy, and overall retail banking objectives.
• Identify, size, and prioritize opportunities to increase digital enrollment, feature usage, transactional migration, and sustained engagement across key cus...