Senior Manager of Retention Marketing

Lead Aplin’s retention marketing efforts as a Senior Manager specializing in lifecycle strategies. This full-time remote role emphasizes customer loyalty and performance metrics while guiding a dedicated team.

In this critical position, you will manage the retention marketing team to enhance customer engagement and implement effective win-back strategies. Collaborating with Product and Data Analytics, your role focuses on ensuring all marketing initiatives are aligned with business objectives, thus driving customer satisfaction and loyalty.

Key Responsibilities:
• Oversee lifecycle retention performance metrics
• Develop and mentor channel owners across marketing platforms
• Ensure strategic priorities align with business impact
• Improve execution quality through thorough planning
• Drive initiatives to reduce customer churn

Requirements:
• Bachelor’s degree in Marketing, Business, or equivalent
• 7+ year...