Senior Manager, Strategic Insights and Foresight

Senior Manager, Strategic Insights and Foresight

• Canada
• Hybrid
• Permanent Full-Time

About the job

The Senior Insights Manager, Foresight supports the organization in anticipating future market, consumer, and category dynamics. In this role, you will build and sustain a structured foresight capability, combining rigorous secondary landscape analysis with self-directed primary research. You will identify emerging trends, demographic shifts, and category opportunities, translating them into clear implications for portfolio strategy, innovation, and long-range planning.

Working closely with Marketing, Innovation, and Enterprise Strategy, you will contribute to long-range portfolio decisions, new category exploration, and enterprise strategic planning.

Key Responsibilities

• Own and continuously evolve the company’s foresight framework, including methodology, cadence, and tools to identify, asse...