Scribd, Inc.
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Senior Product Growth Marketer at Scribd
Description
Drive product marketing excellence for Scribd’s Everand and Fable as a Senior Product Growth Marketer. Focus on end-to-end campaign execution and strategy in a flexible work environment.
In this pivotal role, you'll own the growth marketing strategy for Scribd’s audiobook and ebook platforms. You'll handle product positioning, campaign builds in Iterable, and lead go-to-market initiatives. Bring your hands-on experience to define metrics and report on campaign impacts while maintaining brand consistency through effective messaging.
Key Responsibilities:
• Own positioning and messaging for Everand and Fable
• Lead go-to-market for product features and updates
• Build and ship campaigns across email and in-app
• Define metrics, set targets, and track impact
• Partner with lifecycle team for coordinated launches
Requirements:
• 6+ years in growth or product marketing
• Proven GTM strategy and execution experi...
In this pivotal role, you'll own the growth marketing strategy for Scribd’s audiobook and ebook platforms. You'll handle product positioning, campaign builds in Iterable, and lead go-to-market initiatives. Bring your hands-on experience to define metrics and report on campaign impacts while maintaining brand consistency through effective messaging.
Key Responsibilities:
• Own positioning and messaging for Everand and Fable
• Lead go-to-market for product features and updates
• Build and ship campaigns across email and in-app
• Define metrics, set targets, and track impact
• Partner with lifecycle team for coordinated launches
Requirements:
• 6+ years in growth or product marketing
• Proven GTM strategy and execution experi...