Specialist, Growth Marketing - Online Grocery - 18 Month Contract

At Loblaw Digital, we build the best, most innovative online grocery shopping and eCommerce experiences from our Downtown Toronto office. This 18‑month contract offers a chance to join Canada’s #1 online grocery service and help customers shop, receive, and enjoy groceries in ways that fit their lives.

Responsibilities

• Own and evolve lifecycle marketing strategies across key customer journeys, including onboarding, activation, engagement, retention, reactivation, and loyalty.
• Work with the Senior Marketing Specialist to develop growth, product, and lifecycle marketing strategies that drive customer acquisition, retention, engagement, and lifetime value.
• Identify growth opportunities through customer behavior analysis, segmentation, and lifecycle performance insights.
• Develop testing roadmaps and experimentation frameworks to continuously improve customer engagement, retention, and conversion performance.
• Partner with...