Equitable Bank
Audience segmentation and targeting.
CRM and CDP audience activation.
Campaign enablement and QA.
Lead source attribution and acquisition channel segmentation.
Marketing performance reporting.
Collaboration with lifecycle marketing and analytics partners.
Process optimization within the martech ecosystem. Build and activate audience segments within Salesforce Data Cloud and Marketing Cloud, in support of CRM and paid media partners.
Identify and segment audiences by acquisition channel and lead source, enabling lifecycle marketing managers and digital media partners to act on CRM data effectively.
Support campaign QA and launch readiness across CRM channels.
Monitor campaign performance and contribute to reporting and insight development within an established measurement framewo...
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Specialist, Marketing Audience Enablement & Analytics
Description
Key Area of Focus
The Core Responsibilities!