AnyMind Group

Strategic Planning Executive, Strategic Planning

📍 Ho Chi Minh City, Ho Chi Minh City, Vietnam ⏰ Full-time

Description

As a strategic planning executive, you will be involved in developing and executing strategic communication plans, with a focus on digital IMC and social & influencer-integrated marketing. The planner will conduct research, analyze data, and provide insights to inform strategies and drive creative output.

What You’ll Do

  • Lead Research with Curiosity: Conduct and synthesize brand, category, audience, and cultural research to extract sharp insights that fuel social and influencer campaigns.

  • Shape Social & Influencer Strategy: Craft strategic narratives and content frameworks that guide campaign thinking across platforms.

  • Write Creative Briefs That Inspire: Deliver insightful, punchy briefs that unlock meaningful, standout creative work.

  • Track Culture & Trends: Stay obsessed with what’s trending—from memes to macro shifts—and decode how it impacts human behavior and decision-making.

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