VP, Martech, CRM & Lifecycle Marketing

The Vice President, Martech, CRM & Lifecycle Marketing leads the lifecycle, CRM, marketing technology, and customer experience functions for Learning Care Group's brand portfolio. You will build modern martech infrastructure, own the lifecycle marketing program from lead through retention, lead CRM platform modernization, and partner with the VP Performance Marketing on the full demand-to-retention funnel. You will also oversee the Senior Manager CX & Voice of Customer, integrating the customer voice into the lifecycle and retention programs.

Why this role matters

LCG is building the lifecycle, CRM, and martech function as a peer to performance marketing — the muscle that turns acquisition into retention and that operationalizes the data and technology required to grow at scale. This role is the architect of that function and the leader who builds the operating model, measurement, and platform foundation for the next several years of growth.

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